文献类型：期刊文献

中文题名：电子商务网页设计的色彩应用的思考

英文题名：Thinking about Color Application of Website Design in Electronic Commerce

作者：鲁彦娟[1];范洁[1];李鑫[1]

机构：[1]北京联合大学应用科技学院

第一机构：北京联合大学应用科技学院

年份：2010

卷号：0

期号：4X

起止页码：51-53

中文期刊名：艺术与设计：理论版

语种：中文

中文关键词：网页设计;色彩应用;电子商务

外文关键词：website design, color application, electronic commerce

摘要：网页作为一种新的视觉表现形式,兼容了传统平面设计的特征,又具备平面所没有的优势,成为信息交流的非常有影响的平台,网页设计的商业性和艺术性合二为一,色彩作为最具视觉艺术的设计元素在网页设计中的应用,不仅提升网页的视觉美感,更成为企业文化的延展。本文从网页设计的色彩搭配方法结合案例分析,研究色彩在网页中的应用以及对商务网页的作用,网页的艺术设计,日益被网站建设者所注重。
The website takes one kind of new vision manifestation,its compatible traditional plane design characteristic,also has the superiority which the plane does not have,becomes the communication the very influential platform.As website constitution-The website design is getting more and more close from a technology to an art,the website design commercial character and the artistry combines,the color takes most has the visual arts the design element in homepage design application,not only the promotion homepage's visual esthetic sense,becomes the enterprise culture delaying.This article from the homepage design's color matching method union case analysis,the research color in the website application as well as to the commercial homepage's function,the homepage art layout,is paid great attention day by day by the website constructor.