文献类型：会议论文

英文题名：Research on fuzzy comprehensive evaluation of enterprise websites

作者：Wang, Xiaohong[1]; Li, Liwei[1]; Tian, Ling[1]

第一作者：王晓红

通讯作者：Wang, X.

机构：[1] College of Management, Beijing Union University, Beijing, China

第一机构：北京联合大学管理学院

会议论文集：Proceedings 2010 IEEE International Conference on Information Theory and Information Security, ICITIS 2010

会议日期：17 December 2010 through 19 December 2010

会议地点：Beijing

语种：英文

外文关键词：Analytic hierarchy process - Fuzzy set theory - Information theory - Security of data - User experience

摘要：The importance of enterprise website to promote enterprise development is becoming more and more attention by the small and medium-sized enterprises. This paper establishes an evaluation index system of food enterprise websites from the perspective of user's experience based on the website localization and the current literature, and uses analytic hierarchy process to determine the weight of each level index, and establishes the fuzzy comprehensive evaluation model of enterprise websites, and carries out a case study with the evaluation index system. The case study shows that it is reasonable and credible to evaluate enterprise websites with analytic hierarchy process and fuzzy comprehensive evaluation. ? 2010 IEEE.