文献类型：会议论文

中文题名：Research on Approaches of Building Self-owned Brands in Small and Medium Enterprises

作者：YE Min[1];LAN Changxian[1];ZHAO Bozhuang[1];

第一作者：叶敏

机构：[1]School of Management, Beijing Union University, Beijing, P.R.China, 100101;

第一机构：北京联合大学管理学院

会议论文集：2009 International SME Development Forum(2009 中小企业发展国际论坛)论文集

会议日期：20090101

会议地点：北京

主办单位：北京联合大学管理学院

语种：英文

中文关键词：Small;and;medium;enterprises;(SMEs);Brand;building;Ways

摘要：ina's small and medium enterprises (SMEs) are flourishing and becoming an important force in the national economic development. However, brand building has not attracted enough attention and there are still many obstacles to its development. Building SMEs' self-owned brands will help expedite the development of China's economy and earn a high reputation for "Made-in-China" products in the global market. This paper analyses the meaning of building self-owned brand in SMEs, and explores ways to build self-owned brands.