文献类型：期刊文献

英文题名：Models of Customer Experience for B2C E-Commerce Enterprises

作者：Pei, Yilei[1];Xue, Wanxin[1];Li, Dandan[1];Su, Yong[2]

第一作者：裴一蕾

通讯作者：Pei, YL[1]

机构：[1]Beijing Union Univ, Dept Informat Management, Beijing, Peoples R China;[2]95997 Unit PLA, Beijing, Peoples R China

第一机构：北京联合大学管理学院信息管理与电子商务系

通讯机构：[1]corresponding author), Beijing Union Univ, Dept Informat Management, Beijing, Peoples R China.|[11417161]北京联合大学管理学院信息管理与电子商务系;[11417]北京联合大学;[1141755]管理学院;

年份：2016

卷号：14

期号：1

起止页码：24-33

外文期刊名：JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS

收录：EI(收录号：20162502527908);Scopus(收录号：2-s2.0-84975056640);WOS:【ESCI(收录号:WOS:000408642500004)】；

基金：The authors thank the support from Beijing Higher Education Young Elite Teacher Project (No. YETP1761).

语种：英文

外文关键词：B2C E-Commerce Enterprises; Customer Experience; Customer Involvement; Effect Factors; Internet word of Mouth; The Technology Acceptance Model; Transaction Costs; Website Ease of Use; Website Usefulness

摘要：With the rapid development of E-commerce, more and more E-commerce enterprises attach great importance to customer experience, and B2C E-commerce enterprises make no exception. The good customer experience can promote customers' perception of the service level of B2C E-commerce enterprises. Based on previous research literature, the research elaborates effect factors of customer experience of B2C E-commerce enterprises, such as website usefulness, website ease of use, transaction costs, customer involvement and Internet word of mouth; establishes the model of customer experience of B2C E-commerce enterprises based on the technology acceptance model and points out the directions for future research.