文献类型：会议论文

英文题名：Studying on the development of Chinese E-tourism from the view of consumers

作者：Li, Zheng[1]; Ye, Tian[1]

第一作者：郑丽

通讯作者：Li, Z.|[114177c775d15224435aa]李珍;[11417f7c44936d83c9756]李湛;[11417b39f5fa04c02490c]李战;[11417b6cff269b70ea353]李壮;[114179f57f71a7422f6c8]李征;[11417d2c90dac5c9c205f]李峥;

机构：[1] Department of E-business, Business College, Beijing Union University, Beijing, China

第一机构：北京联合大学商务学院

通讯机构：[1]Department of E-business, Business College, Beijing Union University, Beijing, China|[1141721]北京联合大学商务学院;[11417]北京联合大学;

会议论文集：Proceedings - International Conference on Management and Service Science, MASS 2009

会议日期：September 20, 2009 - September 22, 2009

会议地点：Wuhan, China

语种：英文

外文关键词：Surveying - Websites

摘要：E-tourism is a new industry which generated and developed on the basis of Internet. The characteristics of tourism products such as intangible nature, no storage, no distribution links in the logistics make e-tourism become one of the important area of e-commerce application. Due to the differences of people's age, occupation, hobbies, as well as their knowledge, the consumers still have different opinions and understandings to etourism. How to study e-tourism from the view of consumers has become an important research topic. Through a questionnaire survey, the basic situations, the attitude to tourism, the concerned issues, the understandings to e-tourism were carefully calculated and analyzed. The results showed that developing e-tourism in China has a large market, but the construction of e-tourism websites still had a long way to go. Online transactions should march on under the protection of law and the fast developing technologies. ?2009 IEEE.