文献类型：会议论文

英文题名：Building Beyond Blocks: User-Centered Innovations in LEGO Design for Unleashing Creativity and Play

作者：Chen, Mengyuan[1];Li, Xipan[1];Wang, Yuqi[1];Jiang, Yuxin[1];Li, Huiwen[1];Sun, Mingze[1];Wang, Liwei[1];Wang, Xinpeng[1];Wei, Jialin[1];Yang, Xinyu[1];Yang, Yinan[1];Yang, Ziwei[1];Zhu, Xiangyi[1];Ma, Jing[2];Xiao, Mengzhen[3];Huang, Taiyu[3];Jia, Jingpeng[4];Huang, Ruonan[1,5];Liu, Wei[1,1,5]

第一作者：Chen, Mengyuan

通讯作者：Huang, RN[1];Liu, W[1];Huang, TY[2];Jia, JP[3];Huang, RN[4];Liu, W[4]

机构：[1]Beijing Normal Univ, Fac Psychol, Beijing 100875, Peoples R China;[2]Univ Oxford, Dept Expt Psychol, Oxford OX2 6GG, England;[3]LEGO Grp, Dept China Digital Technol, Shanghai 200031, Peoples R China;[4]Beijing Union Univ, Coll Special Educ, Beijing 100075, Peoples R China;[5]Southern Univ Sci & Technol, Sch Design, Shenzhen 518055, Peoples R China

第一机构：Beijing Normal Univ, Fac Psychol, Beijing 100875, Peoples R China

通讯机构：[1]corresponding author), Beijing Normal Univ, Fac Psychol, Beijing 100875, Peoples R China;[2]corresponding author), LEGO Grp, Dept China Digital Technol, Shanghai 200031, Peoples R China;[3]corresponding author), Beijing Union Univ, Coll Special Educ, Beijing 100075, Peoples R China;[4]corresponding author), Southern Univ Sci & Technol, Sch Design, Shenzhen 518055, Peoples R China.|[1141759]北京联合大学特殊教育学院;[11417]北京联合大学;

会议论文集：14th International Conference on Design User Experience and Usability-DUXU-Annual

会议日期：JUN 22-27, 2025

会议地点：Goeteborg, SWEDEN

语种：英文

外文关键词：Digital Play; Empathy-Driven Design; LEGO; Interaction Design; User eXperience

摘要：LEGO, a globally recognized brand with a long history in the building block industry, has significantly influenced the way children and adults engage in play and creativity. However, as technological advancements reshape consumer expectations for interactivity, intelligence, and innovation, the LEGO Group faces challenges from emerging competitors, rising costs, and sustainability concerns. This study addresses these challenges by identifying research gaps and constructing a theoretical framework for LEGO's innovation design through a mixed-methods approach. Scenario-based observations revealed natural user behaviors and motivations, while in-depth interviews uncovered users' emotions, expectations, and pain points. Persona modeling informed targeted design strategies, and petal diagram analyses linked product attributes to user needs. The c-box framework highlighted market strengths and weaknesses, and the jobs-to-be-done (JTBD) theory examined user motivations from a task-oriented perspective. Rapid usability testing pinpointed key areas for improvement. Findings suggest that integrating technologies like virtual reality (AR) and augmented reality (VR) can create immersive, engaging experiences, while adopting sustainable materials aligns with global trends and enhances the brand's image. Building a global user community could foster creativity, collaboration, and brand loyalty. This study offers academically and practically valuable insights to support LEGO's innovative leadership, addressing consumer demands while exploring pathways for growth in a competitive market.