文献类型：会议论文

英文题名：Study on Marketing Strategy for the Aged House in China

作者：Sun Mengyang[1];Gui Jie

第一作者：孙梦阳

机构：[1]Beijing Union Univ, Tourism Inst, Beijing, Peoples R China

第一机构：北京联合大学旅游学院

会议论文集：International Workshop on Strategy and Marketing

会议日期：DEC 27-28, 2008

会议地点：Hong Kong, PEOPLES R CHINA

语种：英文

外文关键词：the aged house; questionnaire; marketing strategy

摘要：The problem about the aging of population structure in China has been discussed in many reports. China is facing threat and new opportunity on economic and social development for the aged society. The market of aged house is emerging in China. A questionnaire research is introduced into the paper to analyze different status of the aged house. At last, the paper suggests China's real estate industry to developing marketing strategy on the aged house.