文献类型：会议论文

英文题名：Content and Mechanism of Car Experience: A Case Study Based on Interpretive Phenomenological Analysis

作者：Jia, Jingpeng[1];Dong, Xueyan[1]

第一作者：贾京鹏

通讯作者：Jia, JP[1]

机构：[1]Beijing Union Univ, Coll Special Educ, Beijing 100075, Peoples R China

第一机构：北京联合大学特殊教育学院

通讯机构：[1]corresponding author), Beijing Union Univ, Coll Special Educ, Beijing 100075, Peoples R China.|[1141759]北京联合大学特殊教育学院;[11417]北京联合大学;

会议论文集：10th International Conference on Design, User Experience, and Usability held as Part of the 23rd International Conference on Human-Computer Interaction (HCII)

会议日期：JUL 24-29, 2021

会议地点：ELECTR NETWORK

语种：英文

外文关键词：The whole car experience; Experience elements; Experience mechanism; Phenomenological method

摘要：Many studies have been carried out the car experience from functional view. Different from these studies, our study aims to find more detailed reason for customers to choose the car of interest from the perspective of the whole car experience. Such experience is that feeling of using a car product to form a comprehensive feeling of the automobile product. The effective study of car experience is necessary for thinking about car product innovation at a strategic level. However, reflection on this issue has not received sufficient involvement in previous studies. Therefore, we use a qualitative research based on phenomenological methods to interview a candidate. By analyzing the interview scripts, 19 kinds of experience elements are extracted in the car experience. We also discovered four main mechanisms of vehicle experience behavior, which provides useful strategic theoretical guidance for the innovative practice of automotive product experience for Generation Z customers. In addition, our study shows that descriptive phenomenon analysis and explanatory phenomenon analysis are effective method tools for carrying out scientific research on the vehicle experience.