文献类型：期刊文献

中文题名：中国空巢青年旅游价值观、信任态度与友好行为意向研究

英文题名：Study on Chinese empty-nest youth’s tourism values,trust attitude and friendly behavior intention

作者：孙琼[1];魏园园[1];孙云昕[1]

第一作者：孙琼

机构：[1]北京联合大学管理学院,北京100101

第一机构：北京联合大学管理学院

年份：2024

期号：S1

起止页码：28-40

中文期刊名：中国软科学

外文期刊名：China Soft Science

收录：;北大核心:【北大核心2023】；CSSCI:【CSSCI2023_2024】；CSCD:【CSCD2023_2024】；

基金：北京市社会科学基金一般项目“京津冀乡村非物质文化遗产空间分异及与旅游深度融合发展研究”(23GLB020)。

语种：中文

中文关键词：空巢青年;结伴旅游;“价值—态度—行为”;信任态度;友好行为意向

外文关键词：empty-nest youth;Travel with a companion;“Value-attitude-behavior”;Trust attitude;Friendly behavior intention

摘要：旅游被认为是缓解个体孤独感和焦虑感的有效方法,尤其对空巢青年而言,结伴旅游更是满足其情感社交需求的重要途径。通过Credemo平台收集有效问卷300份,构建空巢青年结伴旅游者“价值观—信任态度—友好行为意向”模型,并采用偏最小二乘法结构方程模型进行分析。分析研究发现:(1)空巢青年结伴旅游者利益取向和情感取向价值观均正向影响信任态度,但后者的驱动作用更强;(2)信任态度能够促进积极主动型、减少保护防御型友好行为意向的生成;(3)利益取向价值观只对保护防御型友好行为有促进作用,情感取向价值观则能够促进积极主动型、抑制保护防御型友好行为意向的生成;(4)信任态度在不同价值观人群中对价值观与友好行为意向之间的中介效应存在差异。研究结果从空巢青年视角出发,丰富了结伴旅游行为研究机制,并为解决空巢青年情感社交问题、促进其亲社会行为提供了可行性建议。
Travel is considered to be an effective way to relieve individual loneliness and anxiety,especially for emptynest youth,traveling together is an important way to meet their emotional and social needs.In this study,300 valid questionnaires were collected on Credemo platform,and a model of“values-trust-attitudinal friendly behavior intention”was constructed for empty-nest young travelers.The model was analyzed by partial least square structural equation model(PLS-SEM),and the following results were obtained:(1)Both the benefit orientation and the emotional orientation have a positive impact on trust attitude,but the latter has a stronger driving effect;(2)Trust attitude can promote the formation of active and protective friendly behavior intention and reduce the formation of protective and defensive friendly behavior intention;(3)Benefit-oriented values can only promote protective and defensive friendly behavior,while emotion-oriented values can promote active and inhibit the formation of protective and defensive friendly behavior intention;(4)Trust attitude has different mediating effect between values and friendly behavior intention in people with different values.From the perspective of empty-nest youth,this paper enricfies the research mechanism of companion travel behavior,and provides feasible suggestions for solving the emotional social problems of empty-nest youth and promoting their prosocial behavior.