文献类型：期刊文献

中文题名：《创意广告设计》教学中提升听障大学生创意能力教学方法的探究

英文题名：Exploration of Teaching Method in Improving the Creativity of Deaf College Students in the Teaching of 《Creative Advertising Design》

作者：鲁彦娟[1];贾京鹏[1]

第一作者：鲁彦娟

机构：[1]北京联合大学特殊教育学院

第一机构：北京联合大学特殊教育学院

年份：2014

卷号：28

期号：3

起止页码：80-83

中文期刊名：北京联合大学学报

基金：北京市职业院校优秀青年骨干教师选拔计划项目(12205994724);北京联合大学校级统筹-人才建设-特教学院优秀教学团队培养资助项目(BPHR2012F03);北京联合大学2013年高等职业教育特色实践类课程建设项目(11109581104)

语种：中文

中文关键词：听障大学生;创意能力;形象思维;教学策略

外文关键词：The deaf college students; Creative ability; Thinking in images; Teaching strategy

摘要：创意广告设计是视觉传达设计专业的专业课,如何通过有效的教学方法提升听障大学生的创意能力成为本课程教学考虑的重点。听障大学生由于自身局限使其概括能力和抽象思维能力受到影响,这使其在视觉传达设计专业课程以及设计项目实施中的创意表现往往不尽如人意。针对听障学生的形象思维优势,通过培养形象思维与教学方法相结合,启发听障学生的形象创意思维,通过课堂上短时间的教学训练,提高听障学生的形象创意能力。从改变教学思路和教学方法入手,从发挥听障生的优势方面提出了一些对策和建议,以期提高听障学生的形象思维创意能力和艺术学方向教师的教学实效。
Creative Advertising Design is a specialized course for Visual Communication Design majors. How to improve the deaf college students＇ creativity through effective teaching methods has been the focus of this course.But due to the limitation of their generalization ability and abstract thinking ability,the creative performance of deaf college students is often not satisfactory in the implementation of specialized courses and design project. In view of the advantage of deaf students＇ image-thinking ability,this paper discussed how to inspire their imagethinking creativity through the cultivation of image-thinking and teaching methods,as well as enhance their creativity in image-thinking through classroom teaching training for a short period of time. The author starts with the change of teaching ideas and teaching methods,and puts forward some countermeasures and suggestions according to the strengths of born deaf,in order to improve the ability of deaf students＇ creative thinking in images and art teachers＇ teaching effectiveness.