文献类型：期刊文献

中文题名：关于旅行社面向商务旅游转型的思考

英文题名：On the Shift of Travel Agencies to Business Travel

作者：宋子千[1];宋志伟[2]

第一作者：宋子千

机构：[1]北京大学城市与环境学院,北京100871;[2]北京联合大学旅游学院,北京100101

第一机构：北京大学城市与环境学院,北京100871

年份：2008

期号：5

起止页码：75-79

中文期刊名：商业经济与管理

外文期刊名：Journal of Business Economics

收录：人大复印报刊资料;CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2004】；CSSCI:【CSSCI2008_2009】；

基金：北京联合大学旅游学院立项课题

语种：中文

中文关键词：旅行社;商务旅游;转型

外文关键词：travel agency; business travel ; shift

摘要：旅游旅行社面向商务旅游的转型已经成为一个现实问题:一方面,商务旅游的迅速发展对旅行服务提出了新的要求;另一方面,传统产品市场的竞争迫使旅行社寻找新的市场空间;而旅行社的企业资源则为其转型提供了基础。为了成功地实现面向商务旅游的转型,旅行社必须和目标客户建立起长期的、稳定的合作关系,必须将为客户的事务性活动提供服务作为产品核心,必须深入企业内部,了解企业管理中存在的关键问题,并对组织结构进行相应的调整。
The shift to business travel of travel agencies has already been in reality. On one hand, the fast development of business travel hasralsed new requirements for the travel service. On the other hand, the travel agencies have been forced to find new markets by the competition in the traditional market. Travel agencies have the resource of enterprises relationship.which provides a basis for this shift. For the successful shift to business travel, the travel agency should establish long and stable cooperation relationship with target customers, with the service for customers＇business as its core product. It also entails the travel agency to know its customers deeply,to understand the key issues of customers＇management and to adjust its organizational structure correspondently.