文献类型：期刊文献

中文题名：基于TAM的搜索引擎用户体验与用户忠诚关系的实证研究

英文题名：The Empirical Study of the Relationships between User Experience and User Loyalty of Search Engine Based on TAM Model

作者：裴一蕾[1,2];薛万欣[1];李丹丹[1]

第一作者：裴一蕾

机构：[1]北京联合大学管理学院;[2]中央财经大学商学院

第一机构：北京联合大学管理学院

年份：2017

卷号：35

期号：1

起止页码：84-87

中文期刊名：情报科学

外文期刊名：Information Science

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2014】；CSSCI:【CSSCI2017_2018】；

基金：北京高等学校青年英才计划项目(YETP1761)

语种：中文

中文关键词：搜索引擎;用户体验;用户忠诚;技术接受模型;影响机制

外文关键词：search engine; user experience; user loyalty; Technology Acceptance Model（TAM）; effect mechanism

摘要：【目的/意义】在体验经济时代,搜索引擎的快速发展使得研究用户体验变得重要。【方法/过程】基于技术接受模型,从用户体验视角研究用户忠诚,引入用户满意,构建用户体验与用户忠诚关系的研究模型;采用结构方程模型,通过201名搜索引擎用户的问卷调查,对研究模型进行实证检验。【结果/结论】搜索引擎有用性和易用性相互影响;搜索引擎有用性和易用性对用户体验有显著的正向影响,搜索引擎用户体验对用户满意有显著的正向影响,搜索引擎用户满意对用户忠诚有显著的正向影响。研究结论揭示搜索引擎用户体验对用户忠诚的影响机制。
【Purpose/significance】In the age of the experience economy, the rapid development of search engine makes thestudy of user experience become important.【Method/process】Based on Technology Acceptance Model（TAM）, this paperdiscusses user loyalty from the perspective of user experience; introduces user satisfaction; constructs the structure modelof the relationships between user experience and user loyalty of search engine; uses structural equation model（SEM） andverifies the theoretical hypothesis through the questionnaire of 201 search engine users.【Result/conclusion】The study findsthat the usefulness and ease of use of search engine interact with each other, the usefulness and ease of use of search enginehave a significant positive impact on user experience, user experience of search engine has a significant positive impact onuser satisfaction, user satisfaction of search engine has a significant positive impact on user loyalty. The conclusions revealthe effect mechanism between user experience and user loyalty of search engine.