文献类型：期刊文献

中文题名：度假旅游者需求与行为特征分析——以中、俄赴三亚旅游者为例

英文题名：An Analysis of the Needs and Behavior of Holiday-makers——Taking Chinese and Russian Tourists to Sanyaas An Example

作者：徐菊凤[1]

第一作者：徐菊凤

机构：[1]北京联合大学旅游学院

第一机构：北京联合大学旅游学院

年份：2007

卷号：22

期号：12

起止页码：59-65

中文期刊名：旅游学刊

外文期刊名：Tourism Tribune

收录：人大复印报刊资料;CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2004】；社科基金资助期刊;CSSCI:【CSSCI2006_2007】；

语种：中文

中文关键词：旅游者;度假旅游;旅游者行为;旅游市场需求;三亚

外文关键词：tourist;holiday-making travel;tourist behavior;tourist market need;Sanya

摘要：度假旅游是中国新兴的产业发展形态和旅游方式。尽管此前20多年我国的度假旅游发展缓慢、曲折,但在2003年后出现了一个明显的拐点,远程度假旅游成为一个值得关注的新趋势。本文选取中国具有标杆性意义的度假旅游目的地——海南三亚的海内外度假旅游者作为调查对象,研究了中国及俄罗斯度假者的人口统计学特征、度假旅游动机、行为方式以及度假旅游需求特征,揭示出两国游客在旅游行为和需求方面的异同点。本研究验证了4个假设,也否定了学术界以往关于度假旅游的个别典型结论。
Holiday-making travel is China＇s new industrial form and tourist mode. Although holiday-making travel had undergone slow and torturous development in the past twenty years,there appeared an obvious turning point after 2003.Long-distance holiday-making travel has become a new trend deserving our concern.The paper,choosing holiday-makers both at home and abroad in Sanya,Hainan--China＇s most significant tourism destination,as an object of investigation,studies the characteristics of demography,travel motivation,behavior and needs between Chinese and Russian holiday-makers and discloses the difference and similarity of their travel behavior and needs.The study has tested four hypotheses and negated individual typical conclusion about holiday-making travel in academic circle.