文献类型：会议论文

中文题名：Research on the Evaluation Index System of Product Compatibility in Online Retailing

作者：Liwei Li[1];Xiaohong Wang[1];Ling Tian[1];

第一作者：李立威

机构：[1]School of Management, Beijing Union University, Beijing 100101, China;

第一机构：北京联合大学管理学院

会议论文集：2010 3rd IEEE International Conference on Computer Science and Information Technology(第三届IEEE计算机科学与信息技术国际会议 ICCSIT 2010)论文集

会议日期：20100707

会议地点：成都

主办单位：中国电子学会;国际计算机科学与信息技术协会;IEEE

语种：英文

中文关键词：E-commerce;online retailing;Evaluation Index System

摘要：Few conceptual papers have offered systematic and comprehensive frameworks to assess and evaluate the compatibility of products with online retailing. Thus, this paper provides an evaluation index system for the compatibility of products with online retailing from the perspectives of products, consumers and channels based on the current literature and marketing framework. For the product dimension, this paper constructs the indexes from the perspective of searching trait, shopping experience trait, value, and logistics dependence traits based on the general process of online shopping; For the consumer dimension, this paper constructs the indexes of age, income, gender, education level and occupation from the perspective of target market orientation; For the channel dimension, this paper constructs the indexes of interactivity, convenience, return channels, payment channels, delivery channels, credit rating or popularity,which refers to the usability of channels.