成果/Result
- Effect of Core Competence and Brand Personality of Short Video Websites on User Loyalty被引量:2收藏
- 作者:Cui, Wei Liao, Kai Liu, Zi-yang
- 机构:Beijing Union Univ;Kyonggi Univ
- 来源:TEHNICKI VJESNIK-TECHNICAL GAZETTE 2019
- 关键词:brand personality core competitiveness short video website user loyalty user percEIved value